Prêt-à-Louer: How to Get Your Couture by the Hour
Do you have a big occasion you want to look awesome for? Do you have limited closet space and/or budget? Are you incapable of wearing tacky, store-bought clothes? If your answer is yes to one or more of those questions, Rent the Runway might be for you.
RTR offers women the chance to rent from a rotating stock of top designer collections and accessories for a fraction of sales price. For example, a $1600 Missoni dress rents for $175 and a Kate Spade clutch rents for $40. Other designers include Elie Tahari, Vera Wang and countless labels that are so prestigious we don’t recognize their names (there are also many lower price point options too).
Because you only have a RTR dress for 4-8 days, the site helps reduce clutter that would come from clothes that are often only used once.
As there are some inherent limitations to “trying” a dress online, RTR sends a backup size with every order. If those don’t work, they’ll overnight you something else. If you need some help choosing, you can chat with one of their stylists.
The site also allows past renters to review dresses, saying whether they ran small, big or true to size, as well as commenting on how they fit their bodies (they state their body size for comparison sake). Some renters even post pics of the dress in action.
RTR might be doing the impossible: i.e. making $1000+ wear-once dresses compatible with an edited life. What do you think? Are those things mutually exclusive or can ultra-lux items work with an edited life?
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