Patagonia to Shoppers: Don’t Shop if You Don’t Need To

While most companies are dangling the carrot of ludicrous deals this week–one of, if not the, busiest shopping week of the year–outdoor clothing company Patagonia has another message: Don’t shop if you don’t need to. The company’s two year old “Common Threads Initiative” is trying to get people to think differently about when, how and why they buy.

The initiative has a sequence of suggestions and questions the potential shopper can run through:

  1. Reduce. Do I need this?
  2. Repair. Can I fix what I already have?
  3. Reuse. If I can’t repair the thing I want to replace, can it be sold to someone who wants it or used somewhere else like a charity?
  4. Recycle. Can the materials of my old thing be remade into something else?
  5. Reimagine. Can we change global consumer habits to create a sustainable planet?

Patagonia doesn’t just give good advice; they provide resources for how to carry out their plan. For “repair” there is an in-house repair service where you can send your torn clothes to, for “reuse” there is a link to the Patagonia eBay store and for “recycle” they provide an address to send your old Patagonia clothes so the materials can be used for new garments.

You can even take their pledge. The company pledges to “build useful things that last, to repair what breaks and recycle what comes to the end of its useful life” and you pledge to “buy only what I need (and will last), repair what breaks, reuse (share) what I no longer need and recycle everything else.”

We applaud this initiative. It’s very much in keeping with the LifeEdited ethos of “less but better.” And from what we know of Patagonia as a company, the initiative is more than just marketing jargon. It’s their way of conducting–and transforming–business.

What do you think? Is this an earnest effort to transform consumer habits or fancy marketing? This author, for one, feels much more inclined to buy Patagonia products…is that a bad thing? People do need stuff…why not make it the good stuff from people who care?

via Treehugger

Design Lessons From Japanese Schoolchildren

At the beginning of a Japanese child’s elementary education, he or she is typically given a backpack called a Randoseru. The backpack has firm sides and measures 30 cm high,  23 cm wide and 18 cm deep. It is made of leather or high quality synthetic material. The bag is not emblazoned with the latest cartoon characters. Girls’ are usually red, boys’ black.

The bags are given with the expectation that they last throughout the child’s six year elementary education. This is a good thing, because the bags start around $100 and can exceed $350. The bags actually last beyond the child’s schooling.

In America, few children are given $350 backpacks. Our design philosophy says that children will abuse their stuff and should be given something that can be cheaply replaced. For example, by the time this author was out of elementary school, I had blown through countless $20 nylon backpacks. Preservation was not a priority.

The question is does a child’s backpack abuse stem from her inability to take care of the bag or the lack of value she has for it?

The example of the Randoseru seems to point to the latter point. Japanese children take care of their bags and make them last, not because they are less active, but because they place a high value on them. What if we took a cue from Japanese schoolchildren and gave more value to the objects in our lives, rather than perpetuate a disposable culture?

Spending more up front might make sense economically as well. What if we were willing to spend $120 for one backpack that could be handed over to another child versus $120 for six that will end up in landfills?

And what if we applied this philosophy to everything in our lives? What if our lives were filled with high quality stuff we loved? Where most of our items were worthy of being handed down to the next generation?

What is the Randoseru in your life? Let us know in our comments section.

image credit taopic.com

Debt Free and Loving It

Each week we are profiling real people who are editing their lives for more freedom and happiness. This week we hear from Sigrid, who shares her story of living simply, lightweight and debt-free.

Tell us about yourself.

My name is Sigrid. I am almost 40 years old. I am a medical technologist and getting my Master’s in healthcare administration. My husband, border collie mix and I live in Seattle in a 1800 sq ft 1914 bungalow, where we grow veggies, fruit and fresh flowers. We also make beer yearly from our hop vine. My interests include medicine, minimalism, gardening and crocheting.

What makes your life an ‘edited’ one?

I think I’ve been on the life edited path for a while, but it has taken back-steps at times. Throughout my life, I have found a tremendous pressure to live a conventional American life with its ideas of success like large houses, fancy cars and jewelry, and other forms of materialism. This way of life says you aren’t successful if you don’t make and spend a large income.

After college, I felt obligated to grow myself professionally which also meant monetarily. At first, this seemed a reasonable goal as, like most college grads, I had debt and little savings. There was no where to go but up. But after a while, I started to feel embarrassed when I didn’t have more clothes, better car, etc. So, despite the fact I was exhausted chasing this way of life, I felt I had to attain at least some of these items in order to be socially acceptable.

The seeds of living another way [expanded on below] were planted in my childhood. I was raised in a devout household, and always had an example of non-materialism to look at.

I spent my formative years living in a beautiful 4400 sq ft Victorian house, which made me realize at an early age the downsides of materialism. Although the house had gorgeous white oak floors and paneled doors with brass kick plates, it was an upkeep nightmare. I dreamt of living in the woods inside a hollow tree listening to the wind and rain falling instead.

How long have you been living this way, and do see yourself continuing to live this way?

The active process started about ten years ago. My husband and I became convinced that we didn’t want to spend our lives in the rat race. We made a goal of paying off his car and my student loans before our wedding. We did it, and then we made our next goal to pay off the house by age 40. We did this too. Then, we began saving money for a rainy day, other goals, and retirement.

For me, debt was a form of slavery, even though we ‘voluntarily’ acquired it. The more debt we had, the more a our lives existed to serve the debt. Shouldn’t money serve the needs of people, and not the other way around? The freedom of being debt-free is indescribable. The day we paid off our house was one of the happiest days of my life. I can’t see going back to the conventional way of life.

What are the biggest advantages of living this way?

Because we have so little overhead, we are free to do what we want when we want. This spring we decided to take some time off work before I started grad school. We loaded our small sedan with our suitcases and 10 year old border collie mix Lainie, and drove off into the wild blue yonder. We had a rough idea of what we wanted to do, visit the Grand Canyon and visit with family and friends, but no set itinerary. We covered six states, 7000 miles, and saw most of the national parks in the western US.

We lived in one room motel rooms, washed our clothes in the motel laundry, mostly ate at inexpensive restaurants or PB&J sandwiches from the local grocery stores. We couldn’t buy a lot of souvenirs because there was no room in the car for them. This automatically forced us to focus on the non-material aspects of the trip such as the large amount of free time we had to spend together. The trip was wonderful. It strengthened our relationship and created lasting memories.

What are the biggest challenges?

Even with the Great Recession, my husband and I deal with a lot of misunderstanding as to why we choose to be relatively frugal, which can be challenging. It just doesn’t fit with the American Dream or ideas of success endemic in our culture.

What many people don’t realize is that money saved is money earned toward living life more fully. Being disciplined can be difficult, and some people feel guilty and then angry when faced with this kind of self-limitation. They have been socially conditioned to feel deprived if they don’t spend money, rather than free from anxiety.

Do you and your husband think you could maintain this lifestyle with a family?

Yes, although raising children is a bigger drain on the family budget. It would take longer to save the money up for such a trip. It would probably also make more financial sense to buy a used camper to sleep in rather than motel rooms. The kids would probably enjoy it. If they had to be taken out of school for the trip, we would teach them ourselves so they wouldn’t fall behind in school.

What is the number one suggestion you’d give to someone looking edit their lives?

Set a goal and stick to it regardless of what other people think. After all, if you are burdened with debt, you are the one suffering from the debt and not the Jones down the street. Be creative in coming up with ways to get things done or have fun without spending money, but don’t skimp on important things like health insurance, or repairs to a home or car that could be dangerous if left undone. Spend wisely, not frivolously.

Remember, for every item you purchase you have to work some amount of time to pay for it. More money can always be acquired, but more time cannot. Once the time is spent, it is gone forever.

What item(s) have made your lifestyle easier?

We keep a few card or board games on hand to play. We substitute social interaction for material acquisition.

Do you have any design or architectural suggestions derived from your lifestyle?

Put size limits on your house, car, etc. It makes it easy to forgo impulse purchases. There is no place to put extra items. With no place to put things, you don’t go shopping without a list. We immediately throw catalogs in the recycling bin without looking at them.

Also, almost no one needs a 4400 sq ft house like I had as a child. Each room in your house can do double duty, kitchens and bathrooms excepted. Specific architectural style is less important than using the space inside the home wisely.

Anything else?

For anyone serious about getting out of debt or downsizing, I recommend reading “Your Money or Your Life” by Vicki Robin and Joe Dominguez. It very eloquently demystifies money and our relationship to it. Then, the book presents a 9 step program to get out of debt and live your life more fully. Following a frugal lifestyle is easier knowing that others have done the same thing.

Is Pinterest Making You Miserable?

A recent article in Canada’s Globe and Mail suggests North Americans are increasingly going on never-ending online searches for the perfect bedroom mirror and losing sleep over the colour of front doors. In other words, they are décor-obsessed. This phenomenon, they believe, might be ignited and fueled by TV makeover shows and online tools such as Pinterest, a site whose meteoric growth–3rd most trafficked site after Facebook and Twitter, with 20M new users in last year alone–is mainly attributable to home décor pinning. Pinterests boards of beautiful objects and interiors may inspire, but they might also remind you how deficient your home is.

The article goes on to blame blogs like DesignSponge, Remodelista and Apartment Therapy. The latter blog, one of our personal faves, put the subject out to its readers in a post called “Decorating Your Home: Hobby or Unhealthy Obsession.” Most comments resolutely declared their decorating habits were not problematic. They agreed that their desire to decorate was an issue of creating a great living environment, not an obsesssion. However, one comment astutely remarked, “I don’t think we are the right people to comment on this article, given that we are all here :)” [his emoticon, not ours].

This décor-dysmorphia may be the symptom of a larger societal issue–one the article suggests is more acute in women. The article reports:

The more social pressures women face, ‘the more likely they are to actively try to control the things they can, like the body or the home,’ says Joyce Davidson, an associate professor at Queen’s University who has studied how women express themselves through their home environments.

The evidence bolstering the G & M piece is anecdotal at best, but the thesis is logical: the more we see of great stuff and architecture, the more we realize our stuff sucks. If we have self-esteem issues (be honest), we’re going to try and get better stuff to bolster our feelings about ourselves. That works until that stuff is sucky too. This pattern is typically called a hedonic treadmill.

Of course this phenomenon, as people noted in both G & M and Apt Therapy’s comments, is not limited to home décor or women. The same thing could be said about gadgets, cars and food. It’s just that the recent growth of Pinterest makes it an easy target.

What do you think? Are home makeover shows, sites like Pinterest and blogs useful (or at least benign) tools for inspiration? Or are they shaking our self-worth, producing obsession through comparison and manufactured discontent? Let us know your thoughts?

3 Big Stores Get Into Small Spaces

There was a time, not so long ago, when furniture stores assumed their customers wanted items that would fit well in an over-sized dream home. Furniture was marketed with easy mortgages and cheap credit in mind. Well, those days are over.

With more people living in square-footage-starved cities, and more people renting, a growing population is reevaluating the dimensions of their dream home. A few furniture retailers are taking heed of this trend, marketing specifically to consumers living in small spaces.

Restoration Hardware released its “Small Spaces” collection earlier this year. It is, they claim, “A collection of epic proportions.” It’s sufficiently important to the company that it’s on their site’s main navigation bar. The collection is shown in 15 “small” spaces from around the world like the “Chelsea Penthouse” or “London Townhouse.”

These spaces don’t seem that small to us, and there are no dimensions to contradict our impression. The furniture looks suspiciously similar to other pieces in the catalog: the big space love-seat becomes the small space couch; the end-table becomes the coffee table. Perhaps it’s relative. Maybe RH is catering to people who are transitioning from 4K to 2K sq ft of living space.

IKEA has been in the small space fray for a while now. The video below shows a number of ways you can use their products to squeeze tons of utility from a small space. They claim small space living is “not about giving up your dreams. It’s about shrinking them, just a little bit”–whatever that means. The video is pretty creative and compelling.

Many of their stores feature 375 sq ft mock-up apartments. The author visited one the other day and found the layout pretty nice.

The furniture in the apartment, like RH, seemed like their normal furniture plugged into a small space. Unlike RH, IKEA seemed to understand the necessity for storage in a small space; there were shelves everywhere and two of the walls had large storage systems.

They made what seemed like a strange choice, decking the living room with a big couch. It was strange until you sat in it and realized that a comfy couch is pretty important to demonstrating a space’s livability.

West Elm also features a small space collection. A couple of their pieces actually seemed to be designed for small spaces–not just a normal piece with a small space sticker slapped on it. In particular, the Storage Bed Frame and Rustic Storage Coffee Table (below) would be useful additions to a small space. The latter model’s tabletop lifts to provide a desk space if you find yourself working on the couch.

What do you think of these collections? Are they marketing gimmicks or indicators of they way people will live in the future? Or both? Have you bought any of these products? What was you experience? Let us know.

Can You be a Collector and Live an Edited Life?

I received a newsletter from The Minimalists entitled “Collecting is Dangerous.” It was a polemic about how collecting is often a veiled form of hoarding. Indeed, as they note, the thesaurus cites “hoard, pile, heap and stockpile” as synonyms for collecting.

Beyond the physical implications of collecting, they wax about its emotional aspects, maintaining that what we collect often becomes entwined with our identities. Likewise, they imply that collecting often serves as a proxy for creating; they point out that there are numerous societies and TV shows that focus on collecting, but few that focus on creating (RIP Bob Ross).

They make provocative points worth considering. We would add a practical question: Is collecting worth it? In order to collect, you need space, whether that’s your home, a garage, a storage unit, etc. You often need a way to present that which is collected–furniture, books, etc. When the day is over, we wonder if you are more satisfied with that State Spoon collection or having a manageable space and living a manageable life?

Even if you’re not a collector per se, things like old photos and tchotchkes picked up while abroad become ersatz collections.  Do their sentimental benefits outweigh their logistic costs?

This is certainly not a one-size-fits all question, but we’d love to hear your opinion. As it happens, we’re considering what flourishes to add to the spartan interior of the LifeEdited apartment. Is it over-edited or less is more?

Please share your thoughts in our comment section.

image credit: modish vintage

Shocking Exposé on Where Our Stuff Comes From and Goes

We were going to do a post focusing on the “The Story of Change”–the latest video from the “The Story of Stuff” folks about building a movement around less stuff and responsible industrial practices. But then we realized that many people have not seen “The Story of Stuff.”

Directed by Annie Leonard in 2007, “The Story of Stuff” takes a deep and sobering look into the black hole that is our stuff. We talk a lot about the personal tax stuff takes on our lives, but Leonard goes much deeper into the global environmental and social tax our stuff takes. It’s not pretty or easy to watch, though Leonard’s jaunty tone and cartoon illustrations makes it somewhat palatable.

“The Story of Change” attempts to turn SOS’s message into a movement. SOC is not as hard-hitting as SOS, but it nonetheless shows possible pathways out of the consumer quagmire we find ourselves in, likening the call to action with the US Civil Rights Movement and Gandhi’s movement for Indian independence.

SOS.org features other stories about things like bottled water, cosmetics and electronics–all worth watching.

In creating new values and a new society–one that does not blindly adhere to the idea that more, newer and bigger is better–we need to cultivate awareness. Few people in the last decade have done more for bringing awareness to our Stuff-aholic tendencies than Leonard. If you haven’t watched “The Story of Stuff”, take some time to do so.

Modular Shoes Make Repair a Breeze

How many times have you bought cool and comfortable shoes that are great until their soles wear out? Most shoes today have molded soles that are very comfortable but nearly impossible to fix, leaving us with closets filled with shoes with pristine uppers, but shot soles. And yes, you can buy traditionally-soled shoes that are repairable, but they are not nearly as comfortable as most modern footwear.

A couple shoe companies are doing something about this conundrum–making modular shoes that are easily customizable and whose soles are easily and cheaply replaced.

First is a brand called Urshuz, the brainchild of a Grant Delgatty, a former Vans and K-Swiss designer. Uppers and soles are sold separately (pun unintended). The uppers have multiple rings that loop over channels in the molded sole to bind the two parts (see above). There are multiple upper styles ranging from flip-flops to leather medium-tops. The soles are a uniform shape regardless of upper style; multiple colors are available.

Uppers range from $20-50 and all soles are $25. Considering you can keep the uppers for a much longer time than a standard shoe, and even a modest sole repair is $20, we think that’s a good deal. They look pretty good to boot.

Zipz does a similar thing but with soles that are zipped to the upper. The Zipz styles are similar to popular canvas shoes like Converse, Keds and Vans.

Uppers are around $25-30 and soles are $28. Upper/sole combos are available for $45-50 and there are kids and toddler versions that are a little bit less expensive. As a new pair of Converse is around $30, and often the canvas wears out simultaneously with the soles, we’re not so sure on the value proposition on Zipz, but the idea is nice.

In a world of planned obsolescence and designs that preclude repair, it’s nice to see some companies are making practical products whose life-cycle does not hinge on one of its parts wearing out.

4 Things You Can Do to Save the American Home from Dystopian Future

In 1950 the average size for new homes was 983 sq ft; the average household had 3.37 occupants. In 2010 the average size of new homes was 2,392 sq ft with 2.59 occupants. 317% more space.

According to Nielsen, in Q4 of 2010, the average American watched 34:39 hrs of TV per week. Put another way, that’s 1.5 months per year of continuous TV watching annually.

The outstanding domestic debt of the Household and Home Mortgage Sector in 1950 was $411B (adjusted for inflation). Currently, that same figure is $9.7 trillion. While the population has doubled and home ownership and college attendance have increased, this is still an increase of over 23-times.

Something’s wrong in America.

A new report by UCLA-affiliated social scientists called “Life at Home in the Twenty-first Century: 32 Families Open their Doors” takes a deep look at the lives behind the statistics, entering 32 Los Angeles homes to see how Americans really live. Here are some of their findings:

  • 3 out of 4 of the families garages cannot fit cars because of excessive stockpiling from stores like Costco.
  • 50 of the 64 parents reported not stepping outside in the course of a week.
  • Managing possessions has lead to increased stress hormones in mothers.
  • Most families rely primarily on “convenience foods” even though they only save 11 mins over homemade meals.
  • The majority of leisure time, as the Nielsen statistic suggests, is spent in front of the TV or computer.

A complimentary piece in the Boston Globe that followed Boston families and their consumption patterns suggests that  some of the most pleasurable moments today’s Americans experience is when they are getting rid of the stuff. “I felt so light,” a woman remarked about filling a dumpster with her old stuff following a move.

So what do we do?

Just as we didn’t get into this mess quickly, we might not get out of it so quickly, but there are a few things all of us can do, right now:

  • Challenge the status quo. Many of us have a sense of resignation about over-consumption–as if it’s inevitable that everyone has the latest Macbook or every little girl has a Dora the Explorer Adventure Hut. It’s not true. I use a first generation iPhone that was handed down from my mom. Sure, people snicker, but the phone works fine. We have choices, and though it might mean enduring some screaming, parents can make smart choices for their children. Nothing is inevitable.
  • Think before you buy. From the biggest to the smallest purchase, we should constantly ask ourselves if our purchases are contributing or detracting from our enjoyment of life.
  • Change you behavior. Get rid of clutter, rent stuff instead of buying it, digitize, downsize.
  • Take time to appreciate life every day. Share your meals, get outside, spend time with family and friends, read a book, pay attention to things not coming from a glowing box.

Image credit: Rick Bowmer/AP

Via Boston Globe

What is Heirloom Design?

A few years ago, inventor Saul Griffith gave his newborn son a Rolex and a Montblanc pen. Why? Because he wanted these items to be the first and last watch and pen his son needed.

The gifts were a demonstration of what he calls “heirloom design”–the principle that we should design, produce and consume timelessly designed stuff that lasts and can be repaired rather than faddy, disposable stuff with built-in expiration dates.

Heirloom design can sometimes seem counter-intuitive. For example, it’s nice to think that the recycled/refurbished/upcycled product is always the right choice, but often this is not the case. Oftentimes it’s better to use things with higher embedded energy (the collective amount of energy it takes to produce a product) that lasts 5-10 times longer than the “eco” product that’ll wear out in a year or two. In this way, a luxury product like a Rolex can be the smartest, most eco watch you buy.

We think the above Le Creuset pot/pan combo is a perfect demonstration of Griffith’s principle: its cast iron construction surely has a high embedded energy, but its durability and function make it worthy of passing from multiple generations.

Some other products he cited to Good Magazine a couple years ago as heirloom quality are:

Bialetti or Bodum coffee makers, Iittala glassware, Vespa motor scooters, the Citroën 2CV, the Volkswagen Beetle, Lego toys, Zippo cigarette lighters, Montblanc pens, the Land Rover (the old aluminum ones before the queen bought one), the older KitchenAid products

The vast majority of stuff Griffith believes shouldn’t be made at all. He says:

The principal and only way to make an heirloom product is to design something that people will need not just this year, but for the next 50 or 100 years. Choose good materials that will last that long; but in essence, don’t even bother making fad products. If you have to design something, choose things that we need as opposed to frivolous things that we might just want for a month or two for bragging rights. In many respects, designing heirloom products means saying no to designing consumer crap that you know will not last very long.

Griffith was also trying to address the issue of electronics, which have notoriously short-lives. For example, he believes things like upgradable firmware can extend the life of our electronics considerably.

Of mechanical items, an heirloom product should be durable and repairable. This iron by designer Samuel Davies–part of a concept he calls “RepairWare”–is a perfect demonstration of that.

Every piece of it is replaceable and repairable. It can be disassembled with a quarter. Bad news is it’s only a prototype.

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Consider keeping the heirloom design ethic in mind with all you purchases. Ask yourself, “Is this something I would/could hand down to the next generation? Is this timelessly designed or something that will seem old in 6 months? Can I fix or repair this? Etc.”

If the answer is no to any or all of these questions, consider getting something worthy of handing down even if it costs more. If you can’t afford that expensive thing, look into used products–if something is old and still in working condition, it’s likely heirloom quality.

What are your favorite heirloom products?

Via Good

Image Credit: sjdavies.eu