Design your life to include more money, health and happiness with less stuff, space and energy.

Design your life to include more money, health and happiness with less stuff, space and energy.

Reclaim the Your Life From Tech with this Pepper Grinder

It’s becoming harder to ignore the fact that pervasive technology use is having a corrosive effect on our ability to connect with other humans. Current research bears this out. One study found that the presence of a cell phone, even when not used, affected a subject’s ability to connect on a deep level and find empathy for others. Another study by the University of Maryland found that people who used a cellphone, even for a short period, were less likely to engage in behavior intended to benefit another person or society as a whole. And lest it seem like the problem is one rooted in youth culture, a Boston Medical Center study looked at parents and other caregivers cell phone use; they found that 40 out of the 55 parents and other caregivers observed used their phones during meals, resulting in children that were more likely to act out–and the extremity of the child’s acting out was in direct proportion to the level of the caregiver’s absorption with the phone.

The hijacking of mealtime by tech is something pasta sauce maker Dolmio wants to combat with their Pepper Hacker. It’s a full functioning pepper grinder with a tech-disrupting secret. When the grinder is twisted, it shuts down all wifi, cell phone and cable signals, forcing people off their computers, tablets, phones and TVs, leaving them naked with their un-augmented selves.

Dolmio made a pretty hilarious video of the grinder in action. It shows hidden camera footage taken from houses where the grinder is used. The families had predictable fallouts: tantrums and tablets were thrown, cable connections were checked and rechecked. But, alas, the world did not end. And once the initial withdrawal passed, the video showed families laughing and enjoying each other’s company.

dolmio-system-design

It’s not clear whether the Pepper Hacker is real or just a bit of brand-enhancing vaporware. The idea was the brainchild of advertising giant BBDO, however in an article in the Australian marketing journal mUmBRELLA, a BBDO representative said that prototypes were made and that the tech is legit (supposedly, the above diagram proves it). Still, there is zero indication as to whether it will ever be available. Even if it were available, I suspect some tech-savvy tot would trash it in short order. Also, call me pessimistic, but I think it might take weeks, not minutes before families start getting along after tech has been taken out of the picture.

Vaporware or not, the video and the ad campaign effectively highlight the need for the establishment of sacred, tech-free times. Times when our immediate environment and the characters present take precedence over whatever can be seen on a small LCD screen.

  • withak30

    I’m pretty sure that the FCC frowns on things that interfere with radio signals.

  • Tim Domenico

    Yep, they shut down the blocker a church was using to kill cell phones during services. They also fined a guy that was using one in his car to block cell phone users near his car.

  • YoungSally

    Of course, buy something new so that you can avoid using something you already have. Very edited life.

  • TommyThompson

    This is actually illegal (at least in the US) and unsafe as it prevents people from contacting emergency services if they are needed.

  • so great to see you!

    Doesn’t this tech deter from the value of true communication with your family? It’s an interesting idea, but I’d rather throw it in the trash and just tell my kids the truth. Set an example, and be the change. Also, I could see this upsetting an entire multi-family dwelling. Seems like your neighbors would start to hate you. :/